Dive into bold flavors.
8-CANS / 4 FLAVORS / GLUTEN FREE
Meet your newest obsession: PLAY HARD Vodka Seltzer (12 oz, 4.5% ABV, GF Vodka). Inspired by the bold artistry of creatives like Andy Warhol and Playboy's commitment to the pursuit of pleasure, PLAY HARD invites you to dive in, express yourself, and discover the extraordinary. Each can embodies the legacy of those who dared to Play Hard, so with every sip, we toast to your individuality and invite you to embark on this playful adventure with us.
Explore the collection with two cans of each flavor: Apple Prickly Pear, Pineapple Passion Fruit, Grapefruit Yuzu, and Mango Dragon Fruit.
*PRE-SALE - PRODUCT WILL SHIP IN NOVEMBER
Voted #1 Best Date Night Seltzer
"Truth of the matter is that PLAY HARD, well, goes hard. The Grapefruit Yuzu flavor is legitimately great, a breath of fresh air in hard seltzer form; light and delicious without an unpleasant aftertaste."
“Playboy Spirits Is Coming For All The White Claw Parents Out There”
"The colorful ready-to-drink line is starting with four flavors including mango dragon fruit, grapefruit yuzu, apple prickly pear and pineapple passion fruit...entering the ready-to-drink alcohol market with newness."
“Playboy Gets in on the Hard Seltzer Game With New Play Hard Line of Vodka Soda Beverages”
"Crafted with gluten-free vodka, sparkling water and all-natural flavors, PLAY HARD is a standout product with a playful spirit. PLAY HARD seeks to fill the void in premium RTDs and invites consumers to indulge in life's pleasures."